Monday, March 19, 2012

Louis Vuitton Groom Key Holder

If you’re in the market for a corporate workbag that borders on severe, this is one candidate you could possibly short list. I like to think of the?Louis Vuitton Epi Electric Sévigné PM?as the women’s equivalent?of the traditional men’s briefcase, albeit?a much smaller variation since this one only measures 21 cm across.Covered in Epi Electric, the shiny patent leather alternative to the traditional Epi?is no-nonsense and formal especially when employed on a shape like this. Use it with (or without) the additional shoulder strap as you see fit, though if you choose to use it without the strap, it could still possibly also double up as a rather elegant evening dinner bag.If you find the PM too small, there’s hope for you yet in the larger GM which measures 32 cm across. Besides Noir (shown above) which comes in both sizes, it is also available in Prune for the larger sized GM.

Those of you who are remember with the previous Groom releases many years ago, which included SLGS, bag charms and bandeaus will find this familiar. Set to be released this month, the new Louis Vuitton?Groom Key Holder is the latest ad-hoc addition to the collection, measuring 13 cm in height from end to end. A reinterpretation of an archive drawing, it is basically a metal key ring (or bag charm) with a lacquered finish and it’s only available in this one colour, burgundy.Priced at GBP210 (it will retail for?SGD460 in Singapore), it’s the perfect collectible for those who are fans of the Groom collection. Like me.

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